Some folks get so excited about commercial, the ad or flyer they don't actually think through the conversion process. It is not enough to have people notice your marketing; you need them to act on it in very specific ways. Not planning your marketing's life cycle is a bit like planning the wedding, but not the union. The day after all of the excitement is over, you might be left with nothing more than a headache and a big bill.
For instance, if you are doing a shoot in a company and you hear the Manager of Marketing discussing they need a different video for a related service or product, you need to call the person that hired you (if they are not already on the shoot) when you get a break to inform them that you just overhead this info.
Keep it short - We have short attention spans. It's a simple fact, and particularly when it comes to visuals. Our brains have a filtering system that is totally attuned that kicks in after a minute or so. Based on this that is corporate video production usually lasts between 2-3 minutes. All projects are different so you should consider dividing the video, if it's significantly longer than this.
She scanned it all, read it, including advertisements. She even turned down corners on some of the pages - "Must be a recipe," I thought. Then it struck me: she's been doing this since she and I met , even before that. She wasn't lounged on the sofa using a notebook diligently, wirelessly downloading web page after web page of 256-color heaven. And why not? I mean, advertisements in click for info the internet version of their print counterparts are much less intrusive on the reader. Right?
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The production house managed to edit the footage together. They did what she said, but deep down she knew she really had no clue what she wanted or the movie was being made.
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